Amazon Solutions
Custom tools and integrations that give you a competitive edge on Amazon.
We help businesses innovate and scale their Amazon operations with custom-built software. From automating inventory management and repricing to building real-time analytics dashboards, we build the tools that win on the world's largest marketplace.
Quick Overview
Timeline
4-24 weeks
Starting At
$8,000
Capabilities
12 core capabilities
Engagement
Free consultation
Overview
What We Do & Why It Matters
Amazon is the most competitive sales channel on the planet, and the sellers who win are the ones with better tooling, faster data, and smarter automation than the brand next to them on the search results page. We have spent years building custom software for seven-figure private-label brands, wholesale distributors running tens of thousands of SKUs, Amazon Vendor Central suppliers operating on the 1P side, and aggregators consolidating dozens of acquired brands onto a unified platform. The common thread is that off-the-shelf tools like Helium 10, Jungle Scout, and Sellerise cover the 80 percent case, and winning the remaining 20 percent requires software built for your specific business.
Our Amazon practice is built on Amazon's Selling Partner API, the modern replacement for the legacy MWS API. We have production integrations covering Orders, Inventory, Reports, Feeds, Listings, Catalog Items, Finances, Pricing, Fulfillment Inbound, Fulfillment Outbound, FBA Inventory, Notifications, and the full set of Amazon Advertising API endpoints for Sponsored Products, Sponsored Brands, Sponsored Display, and DSP programmatic. We also work with Amazon Vendor Central through the Retail Analytics API and EDI feeds for 1P suppliers.
Inventory is where most Amazon businesses bleed money, and it is where we see the biggest ROI from custom software. An overselling incident on Amazon costs you not just the refund but a ding on your seller metrics that cascades into reduced Buy Box eligibility. Stockouts cost you rank on high-performing ASINs that can take months to recover. We build real-time inventory systems that sync FBA, FBM, 3PL, own-warehouse, and other channel inventory within seconds, with safety-stock rules per SKU and per region, low-stock alerts wired into Slack and email, and automated reorder triggers with lead-time modeling by supplier.
Repricing is where margin gets won or lost, and the off-the-shelf repricers are built for the average seller, not your specific margin structure. We build repricing engines that optimize for Buy Box win rate subject to minimum margin constraints, not lowest price. That means modeling Amazon referral fees, FBA fulfillment fees, inbound shipping, returns reserve, PPC spend allocation, and actual landed COGS per unit, then setting a floor price that protects your margin even in a price war. The difference between a dumb repricer and a margin-aware one is often 3 to 8 percentage points of operating margin.
PPC is now 10 to 20 percent of the top line for most Amazon brands and getting larger. We build custom campaign management tools against the Amazon Advertising API for clients who need more than what Helium 10 Adtomic or Pacvue can do, including automated keyword harvesting from Search Term reports, negative keyword management, bid optimization at the keyword and placement level, budget pacing across campaigns, and dayparting for brands with strong daily patterns. For complex accounts we ship custom attribution models that account for view-through and cross-product halo effects that Amazon's native reporting misses.
Analytics on Amazon is a mess by default because Amazon's reports lag by up to 72 hours, come in inconsistent formats across marketplaces, and do not connect PPC spend to profitability at the SKU level out of the box. We build data pipelines that pull from SP-API and Advertising API on a schedule, normalize across marketplaces, join with your COGS and landed cost data from NetSuite or Shopify, and produce dashboards that show true profit per ASIN after all fees, PPC, returns, and storage. That visibility alone often pays for the engagement in the first quarter.
For aggregators and enterprise brands managing hundreds or thousands of ASINs across multiple marketplaces, we build consolidated platforms that bring Amazon operations into one place. That typically includes a parent-variation management layer, localized listing translations through DeepL or custom terminology glossaries, VAT and tax handling per region, FBA inbound shipment automation, EU Responsible Person compliance, Amazon Pan-EU and NARF routing, and a unified P&L view across marketplaces. The alternative is spreadsheets and manual work that does not scale past $20M in annual Amazon revenue.
Capabilities
What We Deliver
Amazon SP-API Integration
Full Selling Partner API coverage including Orders, Inventory, Reports, Feeds, Listings, Catalog Items, Finances, Pricing, Fulfillment Inbound and Outbound, FBA Inventory, and Notifications, with OAuth application approval, LWA token management, rate limit handling with exponential backoff, and regional endpoint routing for NA, EU, FE, and SG.
Real-Time Inventory Synchronization
Sub-60-second inventory sync across FBA, FBM, 3PL, own-warehouse, and other sales channels with safety-stock rules per SKU and region, low-stock alerts wired into Slack, email, and SMS, automated reorder triggers with lead-time modeling, and reservation logic that prevents overselling during high-traffic events like Prime Day.
Intelligent Margin-Aware Repricing
Custom repricing engines that optimize Buy Box win rate subject to your actual minimum margin constraints, modeling Amazon referral fees, FBA fulfillment fees, inbound shipping, returns reserve, PPC spend allocation, and landed COGS per unit, with strategies for Amazon's New Buy Box algorithm and support for business-only pricing tiers.
True-Profit Sales Analytics
Real-time dashboards showing true contribution margin per ASIN after Amazon referral fees, FBA fees, inbound shipping, PPC spend, returns, storage fees, chargebacks, and landed COGS, with drill-downs by marketplace, campaign, keyword, and date, and reconciliation against Amazon's Financial Events API.
Order & Fulfillment Automation
Automated order routing between FBA, FBM, and 3PL based on rules engine, shipping label generation through ShipStation, ShipBob, or direct carrier APIs, tracking number upload via Feeds API, buyer communication through Amazon's Buyer-Seller Messaging with templated responses, and chargeback prevention workflows.
Amazon Advertising API & PPC Management
Custom tools for bid optimization, automated keyword harvesting from Search Term reports, negative keyword management, placement-specific bid adjustments, budget pacing across campaigns, dayparting, Sponsored Brands video and Sponsored Display integration, and DSP programmatic campaign management for larger accounts.
Listing Automation & Content Management
Automated A+ Content module generation, keyword-optimized titles and bullets through AI-assisted copy with human approval, image requirements validation, Brand Story modules, listing quality monitoring with alerts on suppressed listings, and bulk flat-file updates through the Listings and Feeds APIs.
Multi-Marketplace Expansion & Pan-EU
Tools and workflows for expanding to Amazon US, CA, MX, UK, DE, FR, IT, ES, SE, PL, NL, JP, and AU including localized listing translation, Pan-EU FBA routing, EU Responsible Person compliance, VAT handling through Avalara AvaTax for Cross-Border or manual VAT reporting, and NARF for North America.
FBA Inbound Shipment Automation
Shipment plan creation, box content file generation, label printing for FNSKU and box labels, shipment splitting across Amazon's fulfillment centers, tracking of shipment delivery and receive dates, and reconciliation of discrepancies through reimbursement claims on lost or damaged inventory.
Review & Reputation Management
Automated negative review monitoring with Slack alerts, review request automation through Request a Review API, competitor review tracking, trend analysis on product-level customer sentiment, and workflows for escalating legitimate removal requests to Amazon Seller Support with documentation.
Reimbursement & Reconciliation
Automated detection of lost inventory, damaged inventory, incorrect fees, missing reimbursements, and chargeback opportunities across FBA lost-and-found, return-but-not-received, destroyed inventory, and weight or dimension errors, with generated case submissions through Seller Support and reconciliation dashboards.
Amazon Vendor Central & 1P Integration
Vendor Central operations including purchase order management via EDI 850, ASN via EDI 856, invoicing via EDI 810, Retail Analytics API integration, Retail Ready Program compliance, chargeback tracking, and the hybrid 1P-plus-3P operating model for brands selling both wholesale and direct on Amazon.
Real Results
How We've Helped Businesses Like Yours
A supplement brand with 40 SKUs was losing the Buy Box 40 percent of the time to resellers who were undercutting their MAP. We built a margin-aware repricing engine that modeled their actual landed cost and Amazon fees per SKU, integrated with their MAP policy, and adjusted prices every 90 seconds, lifting Buy Box win rate to 92 percent while holding average selling price within 3 percent of list.
A wholesale distributor with 5,200 SKUs across FBA and 3PL was overselling on Amazon twice a week. We built a real-time inventory hub with SP-API, their 3PL warehouse system, and NetSuite as sources of truth, with sub-60-second sync and safety-stock rules per velocity tier, eliminating overselling incidents and cutting stockouts by 75 percent.
A private-label brand wanted to expand from US only to five EU marketplaces including UK, DE, FR, IT, and ES. We built a localized listing management tool with DeepL translation, per-marketplace pricing with margin protection for VAT, Pan-EU FBA routing, EU Responsible Person compliance, and a unified P&L dashboard, adding $3.2M of international annual revenue in the first 12 months.
An aggregator managing 24 brands and 840 parent ASINs needed a consolidated operations platform to replace 18 different spreadsheets. We built a multi-brand tenant-aware platform with centralized inventory, repricing, PPC management, and consolidated P&L, cutting their operations team headcount need by four FTE while doubling their ASIN count under management.
A DTC brand selling on Amazon for three years had no visibility into true profit per ASIN after all Amazon fees and PPC. We built a true-profit analytics pipeline pulling SP-API, Advertising API, and their Shopify COGS data, reconciling against Amazon's Financial Events API, and revealed that 28 percent of their ASINs were unprofitable after full cost accounting. Portfolio pruning recovered $480k of annualized wasted inventory and ad spend.
A Vendor Central supplier with $80M in annual Amazon wholesale was drowning in purchase order management. We built a custom EDI 850 and 856 processor integrated with their ERP, automated ASN generation with Retail Ready compliance, and a chargeback tracking dashboard, cutting their Amazon operations team's PO processing time by 70 percent.
A specialty foods brand needed FBA inbound automation because their two-person operations team was spending 30 hours a week on shipment plans. We built a tool that auto-generated shipment plans from their warehouse inventory, printed FNSKU and box labels through a Rollo thermal printer, generated box content files, and tracked shipments to receipt, cutting weekly FBA prep time to 5 hours.
A seven-figure seller was spending $140k a month on Amazon Sponsored Products with no clear visibility into which keywords were actually profitable at a contribution margin level. We built a custom PPC management tool with bid optimization against their true-profit data, automated keyword harvesting, and dayparting, lifting advertising ROAS from 2.8x to 4.1x over three months.
A health and beauty brand had a recurring problem with counterfeit listings getting attached to their ASINs and tanking their reviews. We built a monitoring tool that detected variation hijacks within 15 minutes, collected evidence, and auto-generated brand registry enforcement cases with full documentation, reducing their average hijack response time from 3 days to under an hour.
A consumer electronics brand needed reimbursement reconciliation across seven FBA loss categories. We built an audit tool that pulled inventory ledger data, reconciled against shipment receipts, identified missing reimbursements, and generated Seller Support cases with formatted evidence, recovering $92k in previously unclaimed reimbursements over a four-month period.
A pet food brand wanted to move from a manual keyword research process to automated Sponsored Products keyword expansion. We built an auto-harvest tool that pulled Search Term reports nightly, applied bid and match-type rules, promoted converting search terms to exact match, and added underperforming terms as negatives, improving Sponsored Products ACOS by 32 percent.
A premium housewares brand launching a new product line needed a coordinated launch playbook. We built launch automation that scheduled Sponsored Products campaigns, Sponsored Brands video creative upload, Vine enrollment for initial reviews, A+ Content publishing, and Brand Story modules, hitting page-one rank for their primary keyword within 18 days of launch.
Technology
Our Tech Stack
Our Process
How We Work
Amazon Business Audit & Opportunity Sizing
A one to two week audit covering your current operations, tools, pain points, Seller Central health, Advertising account structure, and growth goals, with a written report prioritizing the highest-ROI automation and tooling opportunities sized by estimated annualized impact.
SP-API Application & Architecture Design
Registration and approval of an SP-API application, data model and integration architecture design, identification of which SP-API and Advertising API endpoints are needed, rate limit budgeting, and a written architecture document reviewed with your team before any code is written.
SP-API & Advertising API Integration
OAuth application setup, LWA token management, regional endpoint routing, rate-limit aware request handling with exponential backoff, error taxonomy and recovery, and scheduled sync jobs for Orders, Inventory, Reports, Financial Events, and Advertising data with sub-minute freshness where latency matters.
Custom Feature Development
Building your specific tools: dashboards in React, automation engines in Node.js or Python, background workers in Lambda or Step Functions, and the data and business logic layers connecting your Amazon data to your ERP, WMS, 3PL, or accounting system, delivered in two-week sprints with working demos.
Testing & Sandbox Validation
Testing against the SP-API sandbox environment and a dedicated test Seller Central account, load testing rate-limited endpoints, edge case handling for partial data, marketplace-specific quirks, and dry-run validation of write operations before enabling them in production.
Production Launch & Monitoring
Production deployment, monitoring dashboards for API success rates, sync freshness, and business metrics, alerting on rate limit exhaustion and API regressions, and a defined rollback path for any write operation that could cause Seller Central state changes.
Ongoing Optimization & Marketplace Expansion
Iterative optimization based on operational data, expansion to additional marketplaces as the business grows, adaptation to Amazon's constant API and policy changes, and a quarterly review of what the software is actually doing for the business relative to roadmap opportunities.
FAQ
Common Questions
Ready to Get Started?
Let's discuss your amazon solutions project. We'll review your requirements, answer your questions, and provide a clear proposal — no obligation, no pressure.
Projects starting at $8,000 · 4-24 weeks typical timeline