E-Commerce
Online stores that convert browsers into buyers and buyers into repeat customers.
We build online stores that convert. From Shopify themes to fully custom headless commerce, we handle product catalogs, payments, inventory, checkout, and everything operational that keeps a store running at scale.
Quick Overview
Timeline
8-24 weeks
Starting At
$20,000
Capabilities
12 core capabilities
Engagement
Free consultation
Overview
What We Do & Why It Matters
E-commerce is not a shopping cart. It is a system that has to move atoms, handle money, survive traffic spikes, stay PCI-compliant, integrate with warehouses and shipping carriers, keep catalog data clean across channels, and still load in under two seconds on a mid-range phone over a cellular connection. We've been building online stores for DTC brands, multi-category retailers, B2B distributors, and subscription companies for several years, and we know where the real leverage is.
Our default starting point for most consumer brands is Shopify or Shopify Plus. Shopify has won the DTC category for a reason: the hosted infrastructure is reliable, the checkout is legitimately best-in-class, Shop Pay gives you one of the highest-converting wallet experiences on the internet, the app ecosystem is deep, and Shopify Functions, Hydrogen, and the new Storefront API have closed most of the customization gap that used to push brands toward headless. We build on Shopify through custom themes, Shopify Functions for checkout and pricing logic, Hydrogen storefronts when a brand needs full design control, and Shopify Apps for internal tooling.
When the business model outgrows a monolithic commerce platform, we build headless. Typical triggers are complex B2B pricing and approvals, deep ERP integration, multi-region with region-specific catalogs and tax, subscription logic that fights the platform, or a content-first brand experience that needs a CMS-driven storefront. In those cases we pair a commerce backend, Shopify, Commerce Layer, Medusa, Saleor, BigCommerce, or Stripe for pure subscription businesses, with a Next.js 15 storefront using the App Router, React Server Components, and edge caching for sub-second page loads everywhere in the world.
The checkout is where money actually happens, and we treat it accordingly. On Shopify we use Checkout Extensibility, Shopify Functions, and post-purchase upsells to customize without breaking the native flow. On custom builds we implement Stripe Checkout, Stripe Payment Element, or Stripe Terminal with Apple Pay, Google Pay, Link, Klarna, Afterpay, and Shop Pay pre-wired. Every checkout ships with proper address autocomplete, real-time shipping rates, tax calculation through Avalara or TaxJar, and fraud prevention through Stripe Radar or Signifyd.
Speed is conversion. A 100 millisecond improvement in mobile load time typically translates to a 1 to 2 percent lift in conversion, and on a store doing $10M a year that is $100k to $200k. We set performance budgets at the start of every project: LCP under 2.0 seconds on the 75th percentile mobile connection, CLS under 0.05, INP under 200 milliseconds, and a TTFB under 400ms from our global edge locations. We enforce the budgets in CI and ship real Core Web Vitals monitoring in production.
Operations usually decide whether an e-commerce business is profitable. We integrate your store with the tools that actually run the business: inventory sync to ShipStation, ShipBob, or your 3PL of choice, ERP connections to NetSuite, Brightpearl, or Cin7, accounting through QuickBooks or Xero, email and SMS lifecycle through Klaviyo, Postscript, or Attentive, customer service through Gorgias or Zendesk, and product data management through Akeneo or a headless CMS when the catalog is complex enough to need it.
We build for repeat purchase, not just first-time conversion. The highest-return work on most stores is post-purchase: branded order tracking, subscribe-and-save through Recharge or Stay AI, winback email flows, browse and cart abandonment, replenishment reminders, review collection through Judge.me or Okendo, and loyalty programs through Smile.io or Yotpo. We set up the full lifecycle and instrument it so you can see which channels are actually making money on contribution margin, not just last-click revenue.
Capabilities
What We Deliver
Shopify & Shopify Plus
Custom Liquid themes, Hydrogen headless storefronts, Shopify Functions for checkout, discount, and delivery customization, Shopify Flow automations, custom apps against the Admin API, Checkout Extensibility UI extensions, and Shopify Plus onboarding and migrations.
Headless Commerce Architecture
Decoupled storefronts on Next.js 15 App Router with Commerce backends from Shopify Storefront API, Medusa, Saleor, Commerce Layer, or BigCommerce, with Algolia or Meilisearch for search, Sanity or Contentful for content, and Vercel or AWS for hosting.
WooCommerce Customization
WordPress and WooCommerce stores with custom plugins, performance-focused hosting on Kinsta or WP Engine, custom payment gateway integrations, and targeted modernization for merchants who are not ready to migrate off WooCommerce.
Payment Gateway Integration
Stripe, PayPal, Braintree, Adyen, Klarna, Afterpay, Affirm, Apple Pay, Google Pay, Shop Pay, and regional payment methods including SEPA, iDEAL, Bancontact, and Mercado Pago, with PCI-DSS compliant implementation and 3D Secure flows.
Inventory & Order Management
Real-time inventory sync across Shopify, Amazon, eBay, Walmart, TikTok Shop, physical retail, and B2B channels, integrated with ShipStation, ShipBob, ShipHero, or your own WMS, with automated order routing and exception handling.
Checkout & Conversion Optimization
Checkout Extensibility on Shopify, one-page or accelerated checkout on custom builds, address autocomplete through Google Places, real-time shipping rates, tax calculation through Avalara or TaxJar, and A/B testing of the full funnel through PostHog or Shopify native testing.
Subscription Commerce
Recurring billing through Recharge, Stay AI, Skio, or custom Stripe subscriptions, subscription box logistics, bundle builders, flexible cadence management, churn-reduction automations, and cancel flows that recover 10 to 25 percent of intent-to-cancel subscribers.
Multi-Channel Selling
Unified selling across Shopify, Amazon Seller Central, eBay, Walmart Marketplace, TikTok Shop, Instagram Shopping, Google Shopping, and brick-and-mortar POS, with central inventory, automated listing creation, and performance analytics per channel.
B2B & Wholesale Commerce
Custom B2B portals with company accounts, customer-specific price lists, net payment terms, purchase order workflows, tiered quantity pricing, quote management, rep-assisted ordering, and ERP integration for account and pricing sync.
International & Multi-Region
Multi-currency and multi-language storefronts through Shopify Markets, Shopify Markets Pro, or custom geolocation logic, localized pricing with automated FX, region-specific shipping and tax, and compliance with EU GDPR and VAT, UK DAC7, and other regional requirements.
Product Information Management
PIM setup and integration through Akeneo, Plytix, or Salsify for brands with large catalogs, syndication to marketplaces, automated product data enrichment, and AI-assisted copy and image tagging for catalog scale.
Lifecycle Marketing Integration
Full Klaviyo, Postscript, or Attentive setup with welcome, abandoned browse, abandoned cart, post-purchase, winback, and replenishment flows, plus review collection through Judge.me or Okendo and loyalty through Smile.io or Yotpo.
Real Results
How We've Helped Businesses Like Yours
A DTC apparel brand on WooCommerce was losing conversions to slow mobile performance and a brittle checkout. We migrated them to Shopify Plus, built a custom Hydrogen storefront, rebuilt the checkout with Shopify Functions, and took their mobile LCP from 4.7 seconds to 1.3 seconds. Mobile conversion rate went from 1.4 percent to 1.9 percent on the first full quarter post-launch.
A B2B industrial distributor needed a custom ordering portal for their 2,400 wholesale accounts with tiered pricing, net-30 terms, purchase order workflows, and real-time inventory from their NetSuite ERP. We built a headless commerce platform on Medusa with a Next.js storefront, customer-specific price lists, and automated order-to-ERP sync, cutting order-processing labor by 60 percent.
A subscription box company was losing 35 percent of new subscribers in the first month, driven by a clunky cancel flow and lack of flexibility. We redesigned their subscription portal on Recharge, added skip, pause, and swap functionality, and built a cancel flow with a pause offer, a discount offer, and a free gift offer, reducing first-month churn by 28 percent.
A beauty brand wanted to move from Shopify to a fully content-first headless setup so their editorial team could build rich storytelling pages alongside their products. We kept Shopify as the commerce backend and built a Next.js storefront with Sanity for content, product pages that pulled live Shopify data, and a preview mode for the editorial team, lifting session duration by 40 percent.
A multi-category home goods retailer needed a new site that worked across 6 international markets with different currencies, languages, tax regimes, and shipping partners. We built a Shopify Markets Pro setup with localized pricing, geographic IP-based routing, and per-market fulfillment logic, expanding their addressable market without multiplying their tech stack.
A DTC supplement brand was pushing 40,000 orders per month through a monolithic custom cart that had become a maintenance nightmare. We replatformed to Shopify Plus with Recharge for subscriptions, migrated 380,000 customer records and 1.2M historical orders, and executed a zero-downtime cutover over a planned 4-hour window.
A footwear brand needed post-purchase upsells in their Shopify checkout, one-click add-ons, and bundle builders on product pages. We built a combination of Shopify Functions, checkout UI extensions, and a custom bundle app, lifting average order value by 19 percent.
A jewelry brand wanted a white-glove custom order flow for engraving and bespoke pieces that fell outside the standard Shopify model. We built a Shopify app that handled custom quote generation, approval workflows, and artisan assignment, integrated with their production system.
A multi-brand retailer was selling across Shopify, Amazon, Walmart, and eBay with no central inventory system and frequent overselling. We built a custom inventory hub that pulled real-time data from all channels, reserved stock, and pushed updates within 60 seconds of any change, eliminating overselling as a weekly incident.
A wellness brand with 4,000 SKUs needed a PIM to manage product data across Shopify, Amazon, and 14 retail partners. We implemented Akeneo, migrated their catalog, set up syndication flows, and trained their team on data governance, cutting their time-to-list for a new SKU from 2 weeks to 2 days.
A niche electronics brand wanted a subscription service for consumables alongside their one-time purchase catalog. We implemented Stay AI on Shopify Plus, built a custom subscription portal with swap-anytime flexibility, and integrated it with their Klaviyo lifecycle, growing recurring revenue from 0 to 18 percent of total revenue in six months.
A B2B SaaS-adjacent company was selling hardware alongside software subscriptions and needed a single checkout that handled both. We built a custom Stripe-based storefront with mixed cart support, quote flows for enterprise hardware orders, and integration with their existing HubSpot CRM and NetSuite finance.
Technology
Our Tech Stack
Our Process
How We Work
Commerce Strategy & Platform Selection
A one to two week engagement where we audit your current stack, model catalog complexity, understand your fulfillment operations, review your B2B or international needs, and produce a written recommendation for platform, architecture, and integration approach with a clear cost and timeline for each option.
Information Architecture & UX Design
Product taxonomy, navigation, and filtering design, customer journey mapping across acquisition, consideration, checkout, and post-purchase, and high-fidelity Figma designs for every template including mobile-first layouts, trust signals, and clear product presentation tested with real shoppers.
Store Build & Integration Layer
Theme or storefront build, payment and shipping setup, tax configuration, inventory sync, email and SMS integration, analytics setup, search, reviews, and loyalty, all wired together as one cohesive system rather than a pile of disconnected apps.
Product, Customer & Order Migration
Scripted migration of products, variants, collections, customers, password hashes where platform permits, historical orders, SEO redirects, and content from your existing platform, validated against a test environment before we touch production.
Testing, Performance & Load Prep
Cross-device testing, checkout QA across payment methods and edge cases, accessibility audit, performance tuning to hit Core Web Vitals targets, and load testing for expected peak traffic, especially if a launch or seasonal spike is on the horizon.
Launch & Cutover
A coordinated cutover with a documented rollback plan, DNS change, SSL setup, 301 redirect verification, soft-launch window with a subset of traffic, and monitoring in place before any public marketing goes live.
Post-Launch Optimization & Growth
First 90 days of iterative improvement: analytics review, funnel optimization, A/B testing of checkout and product pages, lifecycle flow tuning, search relevance tuning, and a monthly performance and conversion review tied to business metrics that matter.
FAQ
Common Questions
Ready to Get Started?
Let's discuss your e-commerce project. We'll review your requirements, answer your questions, and provide a clear proposal — no obligation, no pressure.
Projects starting at $20,000 · 8-24 weeks typical timeline